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	<description>success stories and wise words from the nonprofit community</description>
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		<title>Sunflowers, marigolds and forget-me-nots: Five ways you can get noticed</title>
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		<pubDate>Fri, 13 Aug 2010 15:42:40 +0000</pubDate>
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				<category><![CDATA[Choosing the right board]]></category>

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		<description><![CDATA[One of the greatest challenges in running a charitable organization is recognition. You want to people to know who you are, and you want them to step forward to participate and help your cause.

One of Columbus’ hard-working agencies is learning just how this is done. The Furniture Bank of Central Ohio is planting a garden of opportunity. The seeds are volunteers. And the fertilizer ingredients are deep satisfaction, pride and a sense of connection with others.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rutheportnoy.wordpress.com&amp;blog=14236616&amp;post=50&amp;subd=rutheportnoy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Trunks, branches and human contact</title>
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		<pubDate>Thu, 22 Jul 2010 15:04:02 +0000</pubDate>
		<dc:creator>rutheportnoy</dc:creator>
				<category><![CDATA[Choosing the right board]]></category>

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		<description><![CDATA[If you’ve been to a show you know they attract hundreds of people. 

And they do it without any direct mail, with very little paid advertising and not much traditional media coverage.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rutheportnoy.wordpress.com&amp;blog=14236616&amp;post=35&amp;subd=rutheportnoy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>OMG. I&#8217;m a publisher!</title>
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		<pubDate>Wed, 07 Jul 2010 14:45:54 +0000</pubDate>
		<dc:creator>rutheportnoy</dc:creator>
				<category><![CDATA[Choosing the right board]]></category>

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		<description><![CDATA[I keep telling everyone: Quit thinking so much about traditional news media. It’s fine to contact your local daily or TV stations about a fundraiser, event or product launch, but you are overlooking one significant fact: YOU ARE THE MEDIA. Yep. That’s right. You. Because today, as the cliché goes, “We have the technology.” I’ve [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rutheportnoy.wordpress.com&amp;blog=14236616&amp;post=27&amp;subd=rutheportnoy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>I just know &#8216;em when I see &#8216;em</title>
		<link>http://rutheportnoy.wordpress.com/2010/06/17/i-just-know-em-when-i-see-em/</link>
		<comments>http://rutheportnoy.wordpress.com/2010/06/17/i-just-know-em-when-i-see-em/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 17:21:12 +0000</pubDate>
		<dc:creator>rutheportnoy</dc:creator>
		
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		<description><![CDATA[In 1964, U.S. Supreme Court Justice Potter Stewart declared that he probably could not intelligibly define &#8220;hard core pornography&#8221; as it occurred in popular film, but added, &#8220;I know it when I see it.&#8221; His utterance has become legendary. Unfortunately, many of our nonprofit boards are using this type of logic when choosing board members. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rutheportnoy.wordpress.com&amp;blog=14236616&amp;post=6&amp;subd=rutheportnoy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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