I just know ‘em when I see ‘em

In 1964, U.S. Supreme Court Justice Potter Stewart declared that he probably could not intelligibly define “hard core pornography” as it occurred in popular film, but added, “I know it when I see it.” His utterance has become legendary.

Unfortunately, many of our nonprofit boards are using this type of logic when choosing board members. They read about community leaders or talk to someone at a networking event, and think, “Eureka! That person would make a good board member.”

Or sometimes it’s Board By Association — looking at the local law firms and large corporations with well-known names (we’ve got a big insurance company in Columbus – you might have heard of it; they’re On Your Side – and a trendy clothing company with international reach). I mean, if so-and-so works there, that must mean he has pull with the CEO, or at least knows the CEO. Maybe we can get a grant.

And the result? Candidates who really don’t know why they were selected for the board, and probably new board members who don’t know why they are on the board.

A search for board members needs a more deliberate approach. First, develop a set of criteria that will ensure you have picked someone with A) interest in your organization and B) the commitment and capacity to support it in some meaningful way.

Make a list. Decide what you want from your board. Is it technical skills? Marketing expertise? Someone with obvious passion for your cause? And above all, do you want someone willing to help you connect with potential donors? You may very well want to cultivate a board member with connections to Nationwide Insurance or Limited Brands. But finding just anyone isn’t the answer.

Next, consider the sources. Yes, you have friends and colleagues. But you also read the local business paper and business magazines (or should). You will find stories about businesses and leaders at all levels who might just talk about their community interests. You might find a great match for your organization’s mission.

Don’t be afraid of younger board members. Board Source blogger Dave Sternberg pointed out recently that GenX and Y’ers,”can bring a real depth to the board — blogging, Facebooking, and Twittering in real time to your circle of friends; linking your values and interests to those of like minds in seconds and creating awareness for a cause.”

And lastly, don’t be afraid to interview your prospective members. Ask them questions about their willingness to serve. Will they commit to showing up at board meetings? Are they willing to talk about your organization to others and assist when you talk specifically about financial support? Ask them to sign an agreement stating they will assume the responsibilities the board needs.

Start here, and you will be amazed. With this and a little focused planning, you just might meet your annual goals.

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